This is Ignacy sending you another letter. And actually, that reminds me that in 2019, when we were preparing the launch of our spy game called Vienna Connection we sent out actual physical letters to those of you who pre-ordered the game. The letters pretended to be sent out from the secret service agency and this seriously freaked out some of you. Old good times…
Anyway, as you noticed, over the past few weeks I was doing an experiment. Instead of an industry standard newsletter with special offers and product info, I decided to go personal - I am personally writing each newsletter (I view them as letters sent to fans of Portal Games), and I tend to talk about things happening here, at Portal Games, with special offers added only at the end of the letter.
My thesis here was that those of you who don't know me, and who don't care about my rumblings about the company, can easily scroll down and find the special offer at the end of the letter. At the same time, those of you who are here, because you love the brand, because you met me at the convention, because you had a blast playing Robinson Crusoe or Detective and want to have this additional connection with us, appreciate the personal touch, and want to hear from me what's up - will have their own treat.
This is the fourth letter I am sending now and I have data from my marketing team about the other three letters. And the marketing team told me you guys enjoy it, the newsletter is read by many of you and the feedback is positive.
And this makes me happy. This makes me happy because I love to talk to you about games, about life at Portal Games, I love my rumbling and silly stuff. I enjoy this moment of sitting in front of the monitor and writing letters to Portal Games fans.
And heck yeah, I would enjoy it even more if I could do it with my pen, write it, put it in the real envelope and send it out to all of you, but well, we already tested it with Vienna Connection - unexpected letters in your mailbox freak you guys out! ;)
Love you guys,
Thank you for being here for Portal
Ignacy